Struthers London for Morgan Motor Company

March 2014 saw the release of an exciting new collaboration between Britain’s last family-owned, independent motor manufacturer and one of the latest British watch designers.

Struthers London for Morgan Motor Company was launched at the Geneva Motor Show in March 2014

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After becoming the first watch company to win a prestigious Design Innovation Award for their ground-breaking platinum watch design, this husband and wife team of watchmakers have been working hard on their first major collaboration. The couple trained as vintage and antique watch restorers, honing their hand skills restoring watches manufactured over hundreds of years. With this, they combine their joint history in jewellery, silversmithing, and illustration; the Struthers take their inspiration from merging traditional hand skills with cutting-edge technology with the intention of creating an instant classic ready for the demands of the twenty-first century.

“This has been a fantastic experience working alongside one of our greatest inspirations in British manufacture. For us, Morgan sports cars represent the epitome of British cool and fly the flag for small UK independent designer makers.”

“Designing a bespoke watch for a client is always fun, but designing a bespoke watch for a car is a little more challenging. From the outset we felt it was really important to reflect Morgan’s heritage and company ethics in our watch. There is an intimate level of detail dedicated to the design and manufacture of each and every Morgan car inside and out. They tell a story, from their ash wood chassis to their hand-beaten paneling and zero-carbon leather upholstery. Every element of these handmade bespoke sports cars is carefully considered and we wanted to reflect this attention to detail in the way we designed our watch.”

To tell their story, the Struthers recruited the skills of acclaimed furniture designer from the Cotswolds, Howard Butler and Shrewsbury-based bespoke strap maker Christopher Clarke to ensure the highest standards of craftsmanship throughout.

“We are both family-run companies, and the pride of putting your own name on something drives you to the highest standards of craftsmanship. Being able to take an idea from a sketch to a final product, realising the dream keeps us inspired”.