The Struthers bespoke watchmaking experience

Struthers London offer the most bespoke service in British watchmaking, an experience which takes clients on a journey from concept to the creation of  a worldwide unique timepiece built to their personal specifications.

Struthers Bespoke Watchmaking

From the moment you commission us to design your watch, you will be working directly with our master watchmaker to see your dream watch come to life. The finished piece is presented with the original hand-rendered art illustration used to present the design at the start of the build.

Clients to our bespoke service can be assured that no other watches in their design will ever be manufactured, meaning they will own the only example of that model in the world.


Case Study - The Polly

Struthers London Bespoke


At a petite 28mm diameter, this watch was designed around 118 round brilliant and baguette diamonds recommissioned from a pair of the client’s earrings. Set in 18ct white gold, they now surround a remastered manual wind IWC calibre 96 movement from the 1940s.

The scarce IWC calibre 96 was selected for its design and engineering, with plates and layout which perfectly span the bridge between beauty and durability. Early IWC watch movements held their own with some of the finest watch houses in their day. During the remastering process, the Struthers restored and improved the original Swiss lever calibre to run with 19 jewels, created an 18ct white gold dial and concealed secret engraving underneath known only to the watchmakers and owner.

Only one watch of this type will ever be made.



Case - 18ct white gold and 118 diamonds

Strap - black lizard with 18ct white gold diamond set buckle

Dial - in 18ct white gold, crafted in-house and printed in the UK

Movement - modified IWC calibre 96 with secret engraving hidden under the dial


The commissioning process

To commission a bespoke watch, we require a deposit of £1,000 (inc. VAT) for which we will agree the aesthetic design and create a package outlining special dates for your diary, including opportunities to visit our workshop and sneak previews of your timepiece as it comes to life. The deposit is deducted from the total quote, and once the design is agreed we charge half the balance to proceed with the build and the remaining on completion.  The whole process is tailored to your needs, and takes anywhere between 3 months and 1 year depending on the complexity of the design. Prices start from £30,000 (inc. VAT).

Every journey starts with a first step. If you are interested in commissioning a watch and would like more information, fill in the form below.

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struthers london watchmaking
struthers london watchmaking